If you are selling ‘big ticket’ products or services, especially B2B such as professional services, the ‘sales cycle’ will be longer.
Testimonials are a very effective tactic to reassure the buyer to commit. They offer a third-party endorsement and provide a sense of assurance – maybe just enough to motivate them toward the next step and contact you.
Use them for instance:
Take your first step towards succeeding with your business development resolution: